Those 5 little magical words put more fear into people then Al-Quada. At least we can make contact with Al Quada!
Yesterday was one of those sales days where I had to push myself in the morning due to lack of production in the week, but by 11:oo a.m. I was feeling great because one of my prospects who said the aforementioned magical words CALLED ME BACK and we agreed on a nice high deductible health plan w/ copays. That's not one of favorite plans, but I did cut their premium in half so I'm not complaining and neither are they.
Some agents would be content with the $900 I made off that one sale and call it day, but that only represents 23% of my weekly goal., which is unacceptable to me. The experience did remind of something I sometimes fail to remember. Namely, as a professional insurance agent, I'm more than capable and comfortable, controlling the sales process, but what I DON'T have control over are my clients buying habits and the outside forces in their life.
I've been working with these people for about a month. This is how the sales process went.
1) I received a request for a health insurance quote on 1/3/2008.
2) Introduction letter and 4 page quote request form sent same day.
3) I received a fax back on 1/18/2008 with the entire form filled out and questions. I love questions! Tells me my system is working and I piqued their curiosity.
4) Talked on the phone with wife for 45 minutes on 1/18/2008 about the quote from and qualified here and her husband. Promised I would send some quotes and a brochure and set follow up appointment on 1/21/2008.
5) Quote (password protected) and brochure e-mailed on 1/18/2008.
6) Left phone message on 1/21/2008 and sent a standard e-mail.
7) Husband calls me back the following day to "interview" me. We talk for 20 minutes and reach a mutual agreement that his wife and I will go over things that Friday to see if their "application will approved."
8) Answering (arrgh) machine again. Message left and e-mail.
9) One final message on 2/4/2008.
10) Call back and application completed on 2/6/2008 for $4500 AV
Total up the time I spent with these people thus far and it's approximately 120 minutes or $45o an hour! This means I can spend another 16 hours with them before I go over my minimum hourly wage of $50. Can you see what I'm doing here?
There are numerous formulas I use to keep track of finances, marketing, etc. but I call the aforementioned equation the "Get off you Ass J.R." ingredient. Combine that with a healthy dose of behavioral conditioning and listening to 1-2 songs and I'm good to go. When I don't feel like telemarketing that is the kind of stuff I do to motivate myself.
Still think an agent can make $100,000+ part-time.......... Try walking 10 miles to pick up a bucket of water that you have to HIKE back to your village and tell me things are too hard!
What do you do to motivate yourself?????
Thursday, February 7, 2008
Can You Call Me Back?
Posted by JR at 11:28 PM
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